Having contact information on your site is crucial, according to 62% of those surveyed.

19% of respondents consider the website’s blog to be the most important.

1. A blog is one of the most powerful tools you can use to create and publish high-quality content about your products or services, and 19% of those surveyed think it’s the most important aspect of a company’s website. In order to get the most SEO value, your blog should be placed under your site name or domain name (eg www.yourcompany.com/blog) rather than offsite via an external service. In addition, the blog will help you by providing useful educational materials to reach new markets, increase awareness of your brand, and convert leads into real customers.
2. The About Us page is an important component that can help your company tell its story. Sharing the brand’s story and emphasizing its core values ​​is critical to its long-term sustainability. 85% of customers choose a brand only if they trust it. The About Us page is the second highest rated feature according to the survey results. As 31% of respondents considered it the most important element of the site. People simply pay attention to who they are dealing with. So provide your customers with information about you and the value of your business. But be as short as possible, they are busy enough that they can’t read a long research
3. Add social media to your pages to attract more visitors to your pages. It is important that you add links to your social media pages so that potential and existing customers can follow you on them. But it is important not to overdo it, avoid adding too many platforms and opt for simplicity. For example, if you work in e-commerce, consider choosing platforms with visually appealing pages such as Instagram, Pinterest or YouTube. Be sure to add the platforms you update and post to regularly. You build trust by regularly updating your content and answering customer queries and questions.