Customer reviews can effectively improve your website, according to 20% of those surveyed. Potential customers want to trust you to decide to buy your products or work with you, and fortunately your customer reviews and testimonials pages will help you gain their trust effectively. Share your experience and track record of success with your clients through your site to build your reputation. And when you get testimonials from your clients, make sure you have permission to use their real names. The reviews of well-known companies, organizations, and people are more effective than an anonymous testimonial or a fictitious quote. Geographical details are indispensable for local SEO. Google local information searches account for 46% of all searches and this means that your business must be optimized for local search, or else you will lose potential customers searching for products or services within your geographic area. Fortunately most people include a geolocation when searching for a product or service. So you should include your location information in your SEO strategy to help people who don’t know your area discover your business.
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